About Us
The Haute Journey
Built on the Floor.
Proven on the Floor.
Our Story
Twenty Years. One Gap.
Hashim spent two decades on the floors of Harrods, Selfridges, and Harvey Nichols, then across Dubai and the GCC as Regional Training Manager for TAG Heuer. By that point he had watched thousands of advisors lose clients they should have won.
Not because they did not know the product. They knew it better than anyone. Because reading the person standing in front of it is a different skill entirely, and nobody was teaching it.
Gurpreet came to the same conclusion from a different direction. Years as a barrister taught him that the gap between expertise and influence is almost always a communication problem. Building a retail business from concept to £3 million revenue proved the same principle held outside a courtroom.
Two people who had identified the same gap from two different floors.
Together, they could make it teachable.
Haute Training was founded in Dubai to address what the industry assumes but never delivers. The ability to read a client before the conversation has started, and to guide a high-value decision without the client feeling guided.
9,500+ professionals across the UAE, GCC, and MENA. Jewellery, watches, fashion, hospitality, automotive.
The gap is the same everywhere.
Our Mission
To teach what most luxury training overlooks. The communication skills that make clients trust the advisor in front of them, not just the brand behind them
Our Vision
An industry where advisors are known for how well they read people, not just how well they know products.
Our Team

Hashim Atiq
Co-Founder & Lead Coach
Luxury retail & Communication Specialist

Gurpreet Chohan
Co-Founder & Managing Director
Training Operations & Business Strategy